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applied intelligence Live

07 Aug 2023

Beyond ChatGPT: How to Build Responsible Generative AI

In partnership with Omdia and AI Business
Beyond ChatGPT: How to Build Responsible Generative AI

Generative AI accounted for 1% of all data in October 2021. By 2025, that figure could rise to 10%, and by 2027, 30%. The market for generative AI is predicted to be worth trillions in the next decade.

A new report from Informa Tech's Applied Intelligence Group ‘Beyond ChatGPT: Building Responsible Generative AI for Business’ highlights generative AI’s impact on creativity, copywriting and data augmentation.

With new technology comes new risks and challenges

While generative AI could augment the way we work, it comes with potential risks. The report addresses the following issues:

Impact on the workforce

Generative AI could mean the automation of some roles risking job losses. But while generative AI can lead to job displacement in some areas, it can also create new job opportunities. For example, it has triggered a growing need for skilled professionals in AI like machine learning specialists and prompt engineers.

Bias

While transformative, generative AI is at risk of perpetuating human biases.

AI models are only as good as what they are trained on, meaning historically biased data input into the system could be used to perpetuate prejudices. The large majority of AI developers are male but there’s also the risk of biases creeping in related to race and language.

Misinformation risk

A tool as easily accessible as ChatGPT could be used to spread misinformation. We’re already starting to see this issue arise from something as simple as a lack of fact-checking to purposefully created fake social media posts, the harm this could cause is catastrophic, especially considering an election cycle is approaching.

Intellectual property issues

Generative AI works by essentially copying existing work. What you get out is a reformation of what you put in. There are concerns that large numbers of models were trained on web-crawled data without permission from authors and copyright holders.

These are just some of the top level insights from the report. Get full access here.

Want to learn more and take part in the discussion on Generative AI? You can join us at this year's Applied Intelligence Live event (20-21 September). Check out sessions on ‘The Future of Enterprise Creativity: How Generative AI is Changing the Game’ and explore how businesses can harness AI while managing the risks that come with it.

 

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